M-Liners: We now have a LIVE feed for our trolley car locations here
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(October 18, 2016 – Uptown, Dallas) - The McKinney Avenue Transit Authority (MATA) is delighted to announce the new hire of Richard Swan. Swan will be named Chief Executive Officer for the organization and will begin his role on October 24, 2016.

"After a two-year search, I believe we have found the right person to lead MATA into the foreseeable future," said Co-Founder of MATA, Phil Cobb. "Mr. Swan will be able to assist me, our board, and our staff in taking our historic streetcar system to new levels of ridership, time consistency and accuracy, as well as guidance for a safe and fun trolley experience."

Mr. Swan has been the Director of Emergency Operations with the Louisiana Department of Transportation and Development since 2011 where he was responsible for redeveloping the agency's disaster and emergency response plan including the cost and funding recovery with the Federal Government. Prior to his duties in Louisiana, Swan was the Chief of Staff for the Arkansas National Guard in Little Rock, Arkansas where he spent over three years managing the organization composed of army and air operations and a total personnel of 10,000.

"Rhonda and I are very excited about moving to Texas, and we're honored to be joining the historic McKinney Avenue Trolley Authority family," stated Swan.
The McKinney Avenue Trolley reported a ridership of 635,000 last year making it the third largest street car operation in the country behind New Orleans (1) and San Francisco (2). With support from the Uptown Dallas, Inc. Public Improvement District (UDI PID), and other funding sources, MATA recently expanded their tracks by 4.5 miles making it more convenient to get around the urban core. MATA is free to ride and the organization recently rolled out a "trolley tracker" which can be found on their website mata.org or direct at track.mata.org.

"Swan's background, in addition, will guide us during times of incredible growth," stated Cobb. "People are living more urban lifestyles and are beginning to look to the trolley as a primary source of transportation. With Richard's experience, we look forward to being more proactive and delivering what the community wants and needs."

About McKinney Avenue Transit Authority (MATA)
Founded in 1983 with the intent of returning heritage streetcars to the streets of Dallas, the McKinney Avenue Transit Authority successfully accomplished that goal in July of 1989. The McKinney Avenue Trolley is free to ride and tracking information and more can be found at www.mata.org or by following the McKinney Avenue Transit Authority on social media. 

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Photo Credit: Uptown Dallas, Inc.

The M-Line's air-conditioned and heated restored vintage trolleys operate normally 365 days a year, providing safe, clean, reliable, and convenient public transportation free of charge (except charters) in Dallas' vibrant Uptown Neighborhood. Our mission is to extend this service to a broader geographic area in downtown Dallas while maintaining the unique, historic ambiance and character of our current service and, in partnership with Dallas Area Rapid Transit, become a key component of the City's downtown circulator system.

The McKinney Avenue Transit Authority is a 501(c)(3) nonprofit organization.


Las tranvías de M -Line con aire acondicionado y calefacción restaurado funcionan normalmente los 365 días del año, ofreciendo un seguro, limpio, confiable y conveniente transporte público de forma gratuita (excepto charters) en Dallas ' vibrante Uptown Barrio. Nuestra visión es extender este servicio a un área geográfica más amplia en el centro de Dallas, mientras sostenemos nuestra imagen histórica y el carácter de nuestro servicio actual. Esta operación es posible con la ayuda de Dallas Area Rapid Transit, Uptown Dallas, Inc., y usted el pasajero, convertido en un componente clave del sistema de circulación del centro de la Ciudad.

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